<p class="MsoNormal">Is there any research on how to catch prospects long before they make inquiries? I have been reading about b2b intent data and its qualitative value on how marketing and sales teams focus on leads exhibiting strong buying intent. It almost seems to be a game-changer on how to approach account-based marketing strategy. How do you integrate intent-based data into your campaigns and how have these impacted your conversion rates? It would be helpful to share these practical stories to help address the common problem of aligning sales outreach with customer interest instead of lead scoring which is highly reliant on outdated timing heuristics.