<p class="MsoNormal">The importance of targeting the correct accounts cannot be understated. Marketers are attempting to discern ways to target high-value prospects, as they are already showing buying intent. ABM Intent data helps businesses understand the variety of behaviors, topics of interests, and engagement activities of prospects. This data enables marketing and sales teams to tailor and synchronize their outreach which improves discussions, lowers the duration of sales cycles, and increases the probability of sales. How are other companies leveraging intent signals to prioritize leads and deliver personalized account-based marketing that drives demonstrable growth?