As far as marketing is concerned some confusion can arise as to what a marketing strategy is versus a marketing campaign. They are identical, are they? In short, no. Your marketing strategy framework is rather a high level, general strategic plan, which is linked with the whole brand and its organisational objectives. In contrast to marketing campaigns, which are far more targeted in nature, short-term programs aim at accomplishing a very precise objective. Your marketing campaigns should be informed by your Marketing Strategy Consulting Services.