We are planning to hand over our website and marketing to an outside team this year. How do you usually choose a digital agency when they all list roughly the same services? Curious what you check first before signing anything.

In my case the hardest part was telling apart agencies that only write nice service pages from the ones that actually explain how the work goes. I pay attention to whether custom software, website development and SEO are described separately instead of being merged into one vague promise of growth. One of the pages I went through was structured that way, here is the link, and it made it easier to see what belongs to each service. After that I compare two or three teams by timelines, by what is included in the price and by who stays responsible once the project is live. When everything is described in broad marketing language with no process behind it, that is usually where I stop looking.